Speaker 1: 0:16

What's up everybody? Welcome to the Mark Herbert podcast. I'm so pumped for today's episode Like this lady is so cool. I've just recently gotten to know her and I've always seen her around online. We kind of met for the first time like two or three months ago and we were kind of like why in the hell have we never met before?

Speaker 2: 0:36

I know, like we hugged each other, like we've known each other for years.

Speaker 1: 0:40

Yeah right, Exactly So I'm excited to have Julie Birken. What's happened?

Speaker 2: 0:45

I love it. Thank you so much. I appreciate it. Happy to be here. I think you're amazing as well, so thank you.

Speaker 1: 0:53

Well cool. So I, like I was telling you before we came on, like I just love to get on and talk marketing So real quick, like maybe what we can do is just like tell people your story a little bit and like you know what you've done, but you've had a wildly successful business and you know let's, let's hear it. Let's hear the the the, you know the skinny.

Speaker 2: 1:12

No problem. So I always start back when I say I was, i was a corporate America, burnout from the ages. Like right after high school I got into I had a very non-traditional background, didn't go away to college, i didn't think college was for me, went right into the workforce and I just, i love making money. I had my first job when I was 14. My dad's company went bankrupt when we were 11. And I remember like all the stress that we had going bankrupt and like. So I'm like I just want to work, i just want to work, i want to, i wanted to help, you know. And then so right after high school, i started corporate America from about 17 to 22.

Speaker 2: 1:51

I did go back to night school. I did get my bachelor's degree. My husband inspired me to do that. He asked me if I used it. Okay, that's the different subject, right. But I bought into a franchise at 22 years old and I was able to do that because I was just fashion away the money I was making from corporate And I'm like I hate corporate, i hate this, right. And then I jumped into franchising because why not own my own business? And so I opened up my first Jimmy John sandwich shop at 22.

Speaker 1: 2:23

Yes, That's awesome.

Speaker 2: 2:24

Yep, i did, and then I bought into another and then I bought into another, so I was supposed to have three locations. After two, i was done. I'm like. I was there morning, noon and night for years And I was a young owner. So I had these people that were looking at me more like they're my best friend instead of a boss, which was a little difficult. So I had to be there a lot, let's just say that. And we had like really great, profitable stores after about 10 years. Got married did you know? pregnant They're first born. I'm like I'm done, i just want to be a stay at home mom. Here I am, 32 years old, sold my stores did well, stayed home Exactly what the plan was, except for I have an entrepreneur spirit And I was like, after Austin was born, I'm like, okay, this is great.

Speaker 1: 3:14

It's so hard to push that down.

Speaker 2: 3:16

I know I'm like I'm steering at four walls, i'm watching you know, sesame Street or whatever it was back then, and I'm like, oh God, i need to do something. I still wanted my own money. I mean, even though my husband has a great job, i want it. I own money, like I've always been independent, always had the entrepreneur spirit, jumped into direct sales, thought, hey, I could do this. You know, on the side did really well, but I was gone nights and weekends, hated it. I wanted to be home with my baby and my husband, right. And that's how I fell in the network marketing. And this was 2012. I just wanted to learn, you know what can I do and be home.

Speaker 2: 3:57

And I will say, with my first company, i was taught from the get go curiosity based marketing. I got myself a Facebook page I didn't even have a Facebook account then And I started to just build curiosity and posting and all the things we do nowadays, except back then it was so much easier. You could just put up. I remember my first post, i think was like 15 words and I had 45 people ask me what I was doing And I was like, wow, this is pretty cool. I was doing attraction marketing before I even knew what attraction marketing was, and so obviously, i built that over time and, come 2016, got a little bit bored. I did build a multiple six figure business, but I wanted more. I wanted other income streams. I started seeing some companies close down and I got very nervous What if that's me? What would I do if I lost this income tomorrow? And so I started hearing about back then it was Periscope or that Facebook live was born And I think January 2016 it came out and I'm like, all right, well, i started a fan page, started doing videos and, lo and behold, people started showing up, a brand, started to create And I just, you know, and that's the thing is, as an entrepreneur, just taking action, seeing what works, seeing what doesn't work. You know you could always course correct, and I think people forget that. And so, anyways, i fell into coaching, creating courses, building out funnels, starting an agency, starting affiliate marketing like it just snowballed.

Speaker 2: 5:34

And then 2020, i switched companies. In that timeframe as well. I left one company I resigned due to they were trying to tell me what it can, i cannot, can and cannot do online, and I was like I'm sorry, excuse me, i left corporate America years ago, like absolutely not. But the power in that is that I was building other income streams. So I was able to release a multiple six figure income And I said, if I built it once, i could build it again and I'll do it bigger and stronger. And so that's what I did, and I went into a new company. I'm still there in 2017. It's great, but I still build multiple income streams And I just think it's really really important, especially in this day and age, that one income is not going to cut it that much anymore. I'm sorry, if you hear my puppies crying at the door, you want to come in? you see your little head. That's the coolest part about working from home, though I know.

Speaker 1: 6:37

I was funny. I was doing a training the other day with a good friend of mine and we had a whole bunch of people on and his daughter's coming in the room and he's talking to her while we're on the train. I'm like this is why we do it.

Speaker 2: 6:47

You know, and it's so funny because, like Facebook live, i used to be so hesitant because I usually, like I don't wear makeup, like even though I don't even have a lot on, i'm very natural And I just want to show up as who I am. But I remember in the beginning I was so nervous to do it because I was like I don't want my kids to come in, i don't want the dog to bark, like I was so nervous. So I started forcing myself to do Facebook lives when I was discussing and sweating it feel like yoga classes and stuff And like on a walk and things like that. And then I purposely started pulling.

Speaker 2: 7:22

We had a second child landed and I started pulling him into the videos and like when Lola was a puppy, i'm like, okay, this is ridiculous. I have to show people that like this is real work, like this is life. You're here with me, it's okay, Because here I am telling people to go do Facebook live and don't be there as a new video. So you know you almost have to live it to then go and tell people it's okay if you're dog barks and kids and come in.

Speaker 1: 7:50

So there's one little thing you said and I really wanted to key off because I think it's so important You made. You said I started to do videos and a brand started emerging. Yes, yeah, and what I think about that is so important because I talked to some of my students and them is, like what kind of a brand should I build To me in my mind? I'm like what kind of brand? like, like you know, i'm known a lot for video stuff, like, but it's not like I set out to like become a video guy. I just started sharing with people what I was doing and what was working.

Speaker 1: 8:27

And next thing, you know, like you want to learn about video, go talk to Mark. Like I'm like I didn't mean, like it wasn't like I tried to do that, i just shared what I was doing. And next thing, you know people start to look at you as something that you talk about a lot and you get results and you share those results. And next thing, you know you're the video guy or you're the multiple streams gal or whatever you know.

Speaker 2: 8:50

Yeah, i was a branding girl. I am the multiple streams girl and the branding girl. People come to me for branding too, because, because I was building a strong brand And I think that I mean I even wrote about it in Jordan Ehlers book Powerhouse branding. I was in one of his co author and one of his books, his branding book. Anyways, i think I want to say, because we live so close to it, because our brand is us, yeah, people forget, like it all.

Speaker 2: 9:29

Branding is just showing up authentically as you, you're giving a voice, you're giving your voice, you're giving your opinion, you get your giving out value And the way you do that is through video. Yeah, and it's one of the fastest ways to be able to do it because you're hitting all three of the you know visual, auditory, kinesthetic right. You're hitting it on all different levels So people get to hear you and feel you and see you And all you are doing is humanizing your brand with video And it's the most powerful thing that you can do. And so I tell people all the time when you're trying to figure out, like, who your market is and who you're speaking to, because you have to understand that And not just that if you wanna, like you know, start generating sales, you better understand how to allow your audience to see things from your point of view, and that's how you really stand out is by having your own point of view, okay, and but more so than that, you have to know who the hell you are, because that's where you, that's where I think people go wrong, because especially nowadays, mark, with like social media and everyone's watching everyone else's content, i'll be honest, i really don't watch other people's content.

Speaker 2: 10:52

I know it sounds crazy, but you know I might observe it, but I don't like obsess about it, right, Cause I feel like I could get lost in their world and I have to stay in my lane right, like my traffic, like there is no traffic in my lane. If you focus and you're staying in your lane, there's no traffic right, and so, and I feel like that's where people get lost, because then what happens is they start to mold into other people's voice, their audience, their offers, and they have to understand too, because the other thing I love is business strategy. There is no one strategy that works, universal for everyone. It is. You have to apply the right strategy to your business And like. These are just some of the things that I have learned through the years. There's different business models brings the business models. There's different strategy.

Speaker 2: 11:48

The strategy depends on who you are, what kind of business you wanna have right, and then obviously, the branding comes down to again who you are. Who the hell do you wanna attract, you Like, and who do you wanna repel? Because it's also very important to repel people. We do not want everybody in our world, trust me. That's why I show up on social media And I'm in your face and sometimes I'll swear and I'll say the F word and like I'm repulsing people. Yes, but you know, for the longest time, mark, when I got started, i was trying to be like the goodie-goody, yeah, and then it was someone I hired on my team.

Speaker 2: 12:33

You lose yourself in that Yes, yes, that's really it. And she was a business manager. I hired her to help me. This was a season of my business And she goes. They were working on a sales page for me And they wrote the word. I didn't bitch or ask. I'm sorry, we're not supposed to square on this podcast, but I won't fix anything. But I'm like you have to take that off. And she goes Julie, do you not listen to the way that you speak when we have our conversations? Like this is who you are, this is how you speak. But I can't say that on my sales page. And she's like get the f out of here. Like, yes, you are going to say this. I'm just gonna say So. She's like she reminded me of all the things that I was teaching other people, but I wasn't doing that. I'm like oh, my God, now I do it From that day forward. Now I do. I show up in my voice when I post my sales pages, my videos, whatever you want to say.

Speaker 1: 13:36

So anyways, well, and that's the important thing like you're not gonna please everybody No, nor do you want to, especially when it comes to building a business. Like I think a lot of people get stuck in this idea that I need to have this mass appeal to everybody and every demographic, and it's just that's not the case. Like you could build and I know you'll agree with this you could build a six figure, multiple, six figure income with a very small audience. Like it's not. like you have to have this massive audience to build a good brand that makes you a great living on one. And I think people get lost in that idea. But yeah, but I'm gonna piss this group off, or I'm gonna piss that group off, and I think there's a lot to be said in that.

Speaker 2: 14:24

There is Another thing is sorry. I got distracted by the fly. sorry, i'm always saying I wanted to piggyback off of something you just said. This is my 45 year old brain kicking in.

Speaker 1: 14:41

I'm about stern 50. So I'm like, yep, it's happening.

Speaker 2: 14:44

Oh my God, right, like one little distraction, this fly. I'm like it was like a scroll moment When you were just talking about something really good. I wanted to say something.

Speaker 1: 14:55

It happens all the time, like I'll be sitting here doing something and something will hit my head and I'll message my business manager. I'm like, hey, when you got a sec, get with me. I got something. I wanna run by you. Five minutes later he'll go all right, what did you want? I'm like I can't remember. Like I should have wrote it in there, like I got it.

Speaker 2: 15:14

Yes, like I hear you, i do it to my VA all the time, but there was something really important that I wanted to say in that conversation. But I really feel, like you know, the market is getting more sophisticated Nowadays. Marketing is changing Right. Like you know, i feel that there are things that are still being taught, that should be taught, and if they are like I'll give you an instance Like countdown timers right On sales pages, okay, countdown timer, great, but you know what? That timer, once it runs out, you better not put the price back, like things like that. You know even money back guarantees. Those are good And I think everyone should offer that and then offer.

Speaker 2: 16:02

But, you know, i even would take it a step further.

Speaker 2: 16:05

One thing I've learned from a recent mentor is a satisfaction guarantee, and there's a lot of great psychology around that. I can't get into that right now, but I mean just knowing that when you're out there and you're promoting your brand or your business, the number one thing, like I said, is just showing up and really what it is, what it comes down to, is you're giving your business a soul By just giving it a soul, by building your brand and showing up, doing your video, having conversations, building relationships, you know, over delivering. You know if you're a coach or a course creator and you, you know you're selling a product, a program or a service over delivering, really identifying with what your audience is looking for, because they're not buying the way that they used to buy. So, and that could probably be a whole other segment that we do, but you know, and I think, a lot of people.

Speaker 2: 17:13

Let me just say this, though there's a flip side, because I know a lot of people are like, oh, be vulnerable, show people your side, your good side. You know your good side. You can show them all sides, but let's please, for the love of God, not show up just for the sake of showing up to be vulnerable and be a hot mess. I will tell you right now I can tell exactly when people are doing that.

Speaker 1: 17:36

And social media and I wanna call them out. It's a vulnerable post day.

Speaker 2: 17:39

Oh my God, i don't like. Take that down. Take that down. You're like it's forced And I cannot stand forced posting Just for the sake of posting. Don't freaking post. If you're having a bad day, please go have your bad day. Go out tomorrow, talk about your bad day. But what was the teachable moment? What is the value to give people from that, what you went through, or your week or whatever it is? Give yourself space, give yourself time. I will tell you. I build businesses that I don't have to be on social media as much. Right Like that's how every opportunity I look at, i go okay, is this passive income? Is it reoccurring income? And do I have to live on social media for this Right?

Speaker 1: 18:30

Well, you know, and I do wanna key off that vulnerable posting because it's like just yesterday, like I posted this on Facebook and it was just in the moment, but it was so funny because I'm about to turn 50 and my newsfeed is full of Viagra and Cialis ads And I'm like this is hilarious, i gotta share this. You know what I mean. And it's like being vulnerable to hey, i'm about to turn 50 years old and this is what I'm seeing And it just got crazy engagement. Like people are laughing, but it is it's?

Speaker 1: 19:04

hilarious, you know. And then, like the day before, i just realized like hey, man, it's been 20 years this month since I had cancer. 20 years ago, oh my God, i had a big old star here And I just like I remember that this was 20 years ago, i'm gonna share this. Like this is huge, like I'm actually, but it wasn't forced, it was just like, hey, you know what I mean, like you're-.

Speaker 2: 19:30

That's powerful. That's powerful, right Like, and I did not know you had cancer 20 years ago. Amen, you are still here, brother, seriously, oh my gosh Amen.

Speaker 2: 19:42

But you know And I know this is gonna sound really, really, really wrong I'm not talking about something like that, of course, like that is amazing, that's inspiring. I'm talking about like you just talk up as a boyfriend, or you know, and you're crying in your phone or you're going through the voice and you're earing out dirty laundry, or you just got in a car accident and you're taking pictures and you're posting it immediately, like you just got in a car accident, go through the F in car accident, don't get your report tomorrow and say this was my day yesterday.

Speaker 1: 20:22

Yeah.

Speaker 2: 20:23

You know, thank God, i'm still alive. I'm so broke Like who the hell is gonna take their camera? Wait, i'm sorry, i have to post this real quick, okay.

Speaker 1: 20:34

Give me officer hold on.

Speaker 2: 20:35

Yeah, okay, taking the picture Like doesn't even make sure the other guy or girl is okay, just like, oh, no, no, no, no, i was just in a car accident. Look at this shit. Yeah, that's what I'm talking about. I you know, and I was in my brain's going why are you doing this right now? Like this is like a moment you need to be, like it's changing insurance cards maybe, or like talking to the cop. Right, i'm talking about that kind of stuff. Like it drives me insane, yeah.

Speaker 1: 21:07

Like just It is. And there's like there's really like you know when and sharing stuff, things like that. But sometimes it is, it's just so you can't force it Like, and I think that that's there's times where I'm like, oh, i'm gonna share this And then I'm like, no, that just doesn't feel good, like it doesn't feel it feels forced, i'm not gonna post that. Yeah, so you really you really do have to kind of learn like and have like an internal barometer, that and listen to your gut. Yeah, you know, you start to develop that And I think the you know, you and I we've been around marketing for a long time, so we understand like the power of being real, but also there's the pop. You know, there you can go way too far with it too.

Speaker 2: 21:51

Yeah, and you really gotta find the balance.

Speaker 1: 21:54

Yeah.

Speaker 2: 21:55

Yeah, yeah, i mean, you've been doing it a lot longer. I've been doing it, god, since 2012. Holy right It was fine, yeah, so funny.

Speaker 1: 22:06

I started I actually started in 2008. I was in a network marketing company. I wanted to generate leads online, so I started looking around and next thing you know, i'm down the rabbit hole and I'm running Google PPC ads to generate leads for my network marketing company. It was working. You know it was working. How times have changed.

Speaker 2: 22:25

Oh, i know, yeah, how times have changed And they just make it more hard, like more and more difficult, for network marketers to be able to do that. I mean my gosh, i can't even. well, yeah, i could tell you Facebook ads. my Facebook ads account has been shut down since 2019. I'm completely banned. It's like gone. They just, yeah, they don't like network marketers, but whatever. Yeah.

Speaker 2: 22:50

So it's Build organic, build organic through video. Right, mark, you're the video guy. This is why you're the video guy. I am not the video girl. I just showed up and did a lot of videos because I just did what I was told. People are like do video. I'm like, okay, You know, and now it's like reels and shorts and all this stuff and holy cow, it's a lot.

Speaker 1: 23:12

Well, and you know, like, I just recently released a video marketing course And when I put the whole thing together, like my whole idea was every there's courses out there It's like, hey, this is a TikTok specific course How to do TikTok. There's this course, there's this course. But a lot of what those courses miss is they miss the fact that what you're teaching in that is gonna change in two months. You see what I mean. The algorithm's gonna shift, things are gonna change, all this stuff And there isn't something that covers the fundamentals of what you need to know.

Speaker 1: 23:50

Number one you need to know why you should even be doing video, because when you understand why, the psychology behind it, you're gonna show up a lot different on video. And what's gonna happen is TikTok is gonna change in a year from now. Reels are gonna be different, you know, six months from now. But if you have all the underlying fundamentals, the method may shift, but the fundamentals don't And that's gonna give you a you know, a strong business going forward. So, like, hey, when the new big thing comes out, there's a new app out called Lemon 8. It's TikToks. It's another version of TikTok And TikTok owns it, and it's like what's gonna happen? Is that now gonna blow up and be the next one you know coming up? But it doesn't matter, cause if you've got the fundamentals down, it's all gonna remain.

Speaker 2: 24:38

Oh, so what's your platform of choice? since we're talking about video Like, what do you, what do you think that's most?

Speaker 1: 24:45

I love YouTube. I mean, honestly, i think YouTube is one of the best places to start, just because it's you know it's the, it's the. You know there's so much search around it Cause it's a search engine. But you know, the thing is is if you go to Google today and you type in a keyword, shorts are showing up in the, in the results, you know, in the search results, and so really I think it's such a great place to be And then kind of everything from there. But now you've got tools nowadays that allow you to be, you know, all the platforms at once. If I want to do a live video, i just go to StreamYard.

Speaker 2: 25:22

You know, like go. Right, do you feel that live video? Look at now I'm interviewing you, yeah.

Speaker 1: 25:27

I know right.

Speaker 2: 25:28

We're such a nice community. Do you feel that live video if it's a recorded video, live video or YouTube shorts out of those three, what do you think is the most like powerful? someone was just getting started.

Speaker 1: 25:41

Man. I think live is, i mean, definitely shorts are. Short videos are, i think, are easy for people. Yeah, contemplate doing a 30 second video as opposed to. But I think the power of live is still there in so many ways, like it's real time connection. If your content is good, you're sharing. Yeah, live video doesn't get the reach that it used to, but I think there's so much power in the recording of a live. You can take that live video and then edit it up for you know other platforms. Yeah, i think there's a lot you can do that and lives don't require as much preparation and And right things that go into it, which you know. You can go down the huge rabbit hole of Creating videos on YouTube, where you're spending 25 hours editing a video to make every little engagement thing and that just nauseates Like I don't even oh Yeah, see, and that's what has we know what?

Speaker 2: 26:37

my Old assistant would take my Facebook live and put them on YouTube.

Speaker 1: 26:43

Yeah.

Speaker 2: 26:46

Oh my god. I mean, I have a channel, but I have not done anything with the channel. But what do you think about YouTube ads?

Speaker 1: 26:54

I Have not run a lot of. I have done some YouTube ads and I think there's a lot of power in Like retargeting people that have viewed your ads I mean, yeah, viewed your videos, you know. I think it all comes down to like really building the audience, and You know the power of an audience you know you see the power of an audience and getting in front of them is such a key thing.

Speaker 2: 27:19

I.

Speaker 1: 27:19

I think omnipresence today is so important and and and that's why I I'm also a big fan of running ads, but you know, the fact is, you can run ads for as little as a dollar a day and remain in front of you know Some of your best prospects, especially when it comes to retargeting.

Speaker 2: 27:36

You know, so there's so many cool things that you can do, and I need your YouTube course, obviously, but I'm like I've only really I can't stand Instagram. I'll be honest, i can't stand Instagram. I, it's like the fake gram for me. I don't even really like going on it. I we do cross posts, but I don't, i can't even. I don't think I've ever gotten one person off of Instagram. I'm not on tic-tac And so, like, my audience has always just been on Facebook and that's my lane, like, that's where I stayed.

Speaker 2: 28:10

But YouTube Does appeal to me. Yeah, because it is a search engine and I feel like, and it's not a social media platform, right, and so people are searching for, for content and Like, there's so much power, power in the YouTube platform and now with the shorts and now with the ads, and I can't even run ads over on Facebook anymore, but like, so I'm like you have thinking I need to get over to YouTube, but I do high-ticket affiliate marketing. Yeah, i do network marketing, you know I I'm about to Put another one, one offer, not nine courses, like you had one about, you know, helping people build an online digital Course in presence, right. So I'm like I could run that course through YouTube as well, through YouTube ads, but yeah, You're in.

Speaker 1: 29:08

The cool thing. The cool thing about YouTube as well That makes it such a powerful platform is, yeah, the search ability. But here's the thing like there's kind of this perception that people have like and I and I actually This shifted for me about three, four months ago. I saw this short video of a guy and he said Everybody keeps saying everybody's attention spans are absolutely nothing. But and he said, and while some of that might be true, he said my question to you is is your ideal prospect? Do you really want them to have a short attention span? So if you think you're gonna attract your best prospect at constantly pumping out short videos, you're gonna attract a whole bunch of attention deficit people. He said I want to attract people that have some focus, that have this, and so he's like That's why he's talking about long-form video as well, long-form videos not going away.

Speaker 1: 30:04

As a matter of fact, there was an article like two months ago that tick tock started a creator fund for their creators that are making videos over 60 seconds, and The thing was is like because they realized that the real power is in long-form video and holding an audience longer, and This is why I believe YouTube is positioned better than any of the platforms because they already have that audience. You understand, yeah already have the people there that are into watching long-form videos. So the the short form video, while they're great and it they, they're cool for getting bursts of you know Little tips here and there. Ultimately, what kind of audience do you want? do you want an audience who can't hold their attention for nothing?

Speaker 2: 30:52

Right and like with your short form video, can you send them to your long-form video to go finish watching the content? like totally good, you should be using it as like a sneak peek and then heading over to your channel. The other thing is also, i think, what I Like hearing that because I feel like with The short form, even though it is easier and it's nicer because it's quicker, however, we're like Training people to actually have a deficit with the short form, like true, and what does that say to our society? and like Especially our kid?

Speaker 2: 31:28

yeah, Yeah like the focus. I tell my kids all I'm just like, oh my god, slow it out. You have to focus. Slow it out because everything is like a hyper speed nowadays and that's scary. And so I like to hear that because I Think it's important.

Speaker 1: 31:46

Yeah, yeah, absolutely, and it's it. There's a. There's huge markets still for for long-form video and the coolest thing that I and this is why I always go back to YouTube because YouTube again, they have that long-form audience but they have a feature in their app where you can pull up one of your old videos. You can pull a 60 second bite out of it, or 30 second or whatever Posted as a short, but it also has a link back on the short, back to your long-form video. That's awesome.

Speaker 2: 32:17

Yeah Yeah, that's like your sneak peek. People could click on it. Oh yeah, that's really cool. See, I don't know all this stuff. See this is like everyone listening to this podcast needs to go and buy Mark's YouTube course. Hey snap, Hey snap.

Speaker 1: 32:34

And folks, we are now shifting to the Julie Burke podcast. She's gonna interview me.

Speaker 2: 32:44

But like even for me as an entrepreneur, like I want to understand, i want to know.

Speaker 1: 32:50

It's just fundamentals, like the fundamentals. Like I have a huge sports background so I, when I wrestled and played football, it was like Incessant training on the fundamentals, footwork, you know. You know, when I, when I played high school football, i just remember going to practice and it was like gosh, we're gonna do the hand block again. You know, yeah, doing this over and over. But when you get in the game, it's just you don't even think about it. You're doing these, these little things, and it just. That's a perfect analogy to me.

Speaker 1: 33:20

Oh, why we have to focus on fundamentals of marketing, the psychology of it. None of that's going to change, but the method of communication will. But if you have that strong foundation, it's easy to make a shift. And that's why, like even with you know the whole things, you know, like two years ago Facebook was making changes due to Apple's changes, everybody's freaking out, flipping out. I'm like I've seen this so many times like if you're focused on fundamentals, a lot of that stuff will change and you just don't even just stuck on the things that you know work.

Speaker 2: 33:59

That makes so much sense. Yeah, Seriously, that makes so much sense, because I always always like oh boy, you know people that have to create, like those types of courses. or you know the Facebook ads course, like it's constantly changing, They have to constantly go up and you know, update that. But what you're saying is just teaching the fundamentals And then, once you have that down, you could, you can ebb and flow with whatever changes are going to take place, Absolutely, Because you have the fundamentals.

Speaker 1: 34:30

Well, it's like you know if you know how to talk to people and have good. That's why I always go back to like Dale Carnegie how to be friends and influence people.

Speaker 1: 34:40

Yeah, every social media, every video, every you know messenger, whatever you use, you're still talking with people. We're still dealing with people. Right, most things never change. You're dealing with humans, yeah, and human psychology is pretty much unchanging, like you know what triggers people to take action and do things, and all of those things. It's all just a and how you utilize it. If you got that stuff, you know it, you can make everything else work.

Speaker 2: 35:10

You know it's funny because I'm learning a lot about psychology and sales, sales psychology And this mentor I work, we're, we're, you have been working with, that's all he really focuses on. Like he's like a pitch master because he always says it just comes down to three things the people, the pitch and the presentation. Like that is it I mean. And then obviously there's different things to learn within those elements, but like what makes for a really like a home run offer, you know, like all those things. And he puts psychology into everything. He teaches us And it's really interesting to learn.

Speaker 2: 35:53

And I, so, when he was teaching this, i, i look back and I'm like because sometimes, like we could be successful, but I can't explain what has made me successful. Like I don't have a framework, i don't have a method, i'm not a coach, i'm not certified. I, yes, i I'm like more of a consultant and mentor, like I like strategy and I like to like dissect people's businesses and like help them to think of, look at it in a different light or a different, give them a different perspective, like almost like an advisor or a guide, but all these things, but I, i was never able to like explain how I've been able to be successful. So when he was walking us through this, i was unconsciously competent and like this is why I'm successful. I'm doing these things, i and all of these things that he's talking, even through the presentation. Like I shift my tones. I had bring the energy, like I attract people because I'm like what.

Speaker 2: 36:57

I went through that whole period of sabotaging my own success, seriously sabotaging my own success, cause I'm like I had limiting beliefs and self doubt and I couldn't understand why people were drawn to me. I went through all this BS from all the baggage I carried when back in the day, that I wasn't smart enough and I wasn't good enough. I had to work through all of that to get to hell. Yeah, now I, i understand. Like to give me more confidence. I I'm just naturally born with this. Like it's a gift. They these are my gifts. Like own it, these are my gifts.

Speaker 2: 37:35

Right, and most of the time, what people just need help with is they just need accountability to let them know like they could do it. I didn't want to do this Right, we just have to clean up the mindset a little bit. We have to understand sales psychology. We have to get up on the video and build our confidence and show up and give the value and stop looking at everybody else. That's what we need to focus on and do Right, and so it's funny that we're talking about that Like cause. These are the things that just came up for me within this last week And I just thought it was important cause we we battle demons sometimes. as online entrepreneurs, we really do.

Speaker 1: 38:19

Yeah, i mean I've. I mean I can't tell you, like you talked about sabotaging. I I mean I there's so many times, like you know, and I've seen some of the greatest entrepreneurs just pure sabotage, like thinking that they've got to scale bigger and go bigger. And I think sometimes, like the idea of entrepreneurship is, if I'm not making more than I did the previous year, then I must be doing something wrong or this and that. And it's like sometimes, just just enjoy what you got. You know what I mean. And I think sometimes it's like we get into this stuck mode of thinking. You know, hey, i'm not making 10 million this year and I made four last year. Then I'm doing something wrong And it's like, dude, why don't you just relish in the fact that, hey, you made fourth million this year or you made two million and just go cool. You know what I mean.

Speaker 2: 39:11

And it kind of enjoy it, repeat it, repeat it, repeat it. Why? Because humans always want more. We always want more. I think it is ingrained in us that it's never good enough, and that's what I had to learn is that as humans, we need less stopping and less attention, but giving property the It's the way it's supposed to be, because that's just the way it's supposed to be and it's okay, right, like you know, for success is never gonna get you success ever. Hi, puppy, she finally made it and she's out there crying. my husband finally just let her I can't even listening to her cry For success will never win here. and so You have, you know, part of it is having that faith and belief, belief in what you're doing, belief in yourself, but then also reaching out and Putting the ego and aside and saying, okay, i, i do need help, like I do this on my own, and figuring out, like You know, who's right for you, and just going and getting that guidance. and I think it's so important that You know we're not on this journey alone.

Speaker 1: 40:26

We're not meant to be alone on this journey, and that can be tough sometimes, especially when you do an online business. To remember that.

Speaker 2: 40:33

Yeah, 100%. I got lonely for a long time. I was like This talks, you know Like.

Speaker 1: 40:44

It's so important to go to events. I mean you and I just met for the event two months ago, i know, and it was like holy cow, you're Julie Burke, how you doing? Yeah, you know I like, but in here we are talking today. But that's why it's important to go to those things. You can't just sit behind your computer all day, expect to always feel great. You got to get out like. I'm getting ready to go to Portugal, you know, next month for a mastermind event and I'm so excited about it.

Speaker 1: 41:11

Like you know, i never would thought I'd be going to Portugal.

Speaker 2: 41:13

I'm like okay, great, oh my gosh, you'll have to let me know who's who. That's true. I always love hearing, like Who people are like mentoring with, or if they're in a mastermind. I always looked, you know, because I was out there, i Was without it for so long.

Speaker 2: 41:30

I like really took a hiatus from like no joke 2020, right before COVID hit, and So for me, i mean I know it sounds horrible, but And it's horrible that we had to go through that but that was a A perfect time for me because, like, i was ready to like just take a step back. Yeah, i needed a big break, and so, from like 2020 to literally just probably like summer of last year, i took that time off and that's the power to having residual income with network marketing. Like, i'm just gonna say that I just needed time, you know, from I went from a franchise to direct sales, from you having babies and doing dark sales to the network marketing, and then online marketing, internet marketing, affiliate marketing, coaching, all the things, and so then I was like, oh, i just need, yeah, gotta step back. Yeah, and I stepped on the sidelines, maybe a little bit too long, but you know, it's the people that inspire me, are the people that message me telling me I'm inspiring them and and So I'm like, okay, julie, i'm to not be selfish anymore and kind of get back out there.

Speaker 2: 42:45

And so this year I Was like that that I am investing in businesses that you know feel good, i'm much smarter this time around, more wiser, you know, invested in An automated cleaning business. That is more, it's completely hands off and we're opening in 12 areas. It's fully automated, it's fully ran for me. I have a whole team and so And I know it's not sexy, but sexy pace or non sexy pace cleaning Hey.

Speaker 1: 43:23

I honestly like I I saw this video of this this lady and she was like I Invested in car washes. Yes, i Invested in car washes and it was all I, how I did it, what she was talking about how she did it and All she did was, as she went to the owner who wanted to get rid of it And she just took over the loan of the property, like she didn't have to put her own money down, nothing like she's just talking about all these different things she had done and I was like a Carwash, like interesting. Like you know, it's these things you never think about that are.

Speaker 2: 43:55

Revolving revenue. Yeah Well, and I follow and I can't give you her name. When we get off it I felt it she's young and she's a partner and the both of them, him and her, have That. That is literally all they talk about is buying businesses that are like Not sexy businesses but they pay a ton and in like my god, the, the window, the door of opportunity, when I mean I just love following her and she's Super smart, like ridiculously smart. So you know I'm on like lists like that. You know I want to understand. You know I like that because my husband and I are always looking, we're looking to do some investments and people always go, oh, real estate, real estate, real estate. Well, no, it's not just a real estate, like there's a lot of other businesses out there, and the way that they teach you how to Do it with other people's money or you know, like you don't even have to put money down, i mean it's just brilliant.

Speaker 2: 45:00

But, yes, i will, and and so this, yeah. So the cleaning business hands off monthly reoccurring revenue. Passive income boom, best of the net. I do. High ticket affiliate. There is a little bit I have to put in that I do it organic. You could do it through marketing, but for me I have an audience and I have an audience of people that want passive income and high ticket income. So I have that, but a Couple hours I put towards it. It's like ridiculous. So you know, this year I just what I'm saying is I claim to myself and now I'm getting back out there We're doing consulting and mentoring and things like that. Because Even though passive incomes great, the network marketing, the cleaning business, affiliate marketing, all that I I still want to feel like fulfilled, yeah, like knowing that I'm helping somebody else. Like that's like my fulfillment piece.

Speaker 1: 45:54

There's a lot of fulfillment in that like And I I. That's why, like you know, i I enjoy doing coaching because And I don't have an aspiration to build this multi-million dollar coaching business We're gonna manage a team of people like no.

Speaker 1: 46:10

I don't have. I don't want that, like I know people that have done that and they their lives are complete. Like you know, they never have time for anything. So it's like but the one-on-one getting with people, because I think if you can help one person, they can go out and help one who helps one who helps one and your impact is greater.

Speaker 2: 46:31

Yeah, i agree, i agree, I have never been into like group programs. I, i, i Rather would be like, listen, we, we like if I had like a small group of people, we did like an intimate training, what have you? and then I, they have me on boxer for six months to a year, because really That's all you really need, like walkie-talkie, coaching or mentorship, because people just questions come up and it could just be something super simple of, or they want me to like review their funnel or their, you know, whatever their copy. I love copy, i love doing copy. I've always done my own copy, always written my own videos, my sales pages, things like that.

Speaker 2: 47:14

So, and people will be like I'm not that creative. Yes, you are, stop saying you're not creative, stop saying you're not creative and you'll be creative. You told you this, right? so it's crazy. And now of course we have chat TTP. But you know it's funny.

Speaker 2: 47:32

I was playing around with it for a while, but then I was like I was going down a frickin rabbit hole with that and I'm like, oh my god, here we go rabbit hole again. So you have to know when to shut it down. You really do, and I've gotten really good at just being like okay, joel, shut it down, you're going, you're you're going away, you're bleeding off, but anyways it is. It's a crazy world. It's got the roller coaster, highs and lows, entrepreneurship but at the end of the day, like you said, i want to build a business. That's right for me.

Speaker 2: 48:06

You know, hey, she has 12, 12 team members over there. Great, let her have her 12 team members. I want a very lean business that is profitable. That is all. I've never even said hey, you know, i need to make millions a year. I know what I need to make a month that I would like to make to get back to what I was making back when I was doing coaching and selling courses and hustling my ass off, like I want to do it in a non-hustle way, so I get back there yeah when I just say, when I get back there, amazing, my husband can retire, you know, and that's really all we want, because then we want to go and start doing things.

Speaker 2: 48:48

He's really good with like flipping, he's just and I want him. He want like it'd be more for fun, not just like, oh, gotta go clip all these houses. It was just, it would just be more like us doing something together. I'm a decorator and stylist. He flips, you know. I'm gonna see you on hgtv soon yeah, i know I'm like Tim, you should have the name flipping with jewels yeah, i love that. Yeah, cuz everyone calls me Jules, all my friends calls me Jules.

Speaker 1: 49:21

Yeah, anyways, i can talk to you forever well, i, i, i definitely this has been a great conversation. We probably should cut it off. We could probably go two hours, but it's just great. I love this real, real talk and that's really what this was really about, and I think you know there's plenty in here for people to take away, but it really comes down to and you will leave it with this is that build a business?

Speaker 1: 49:49

I mean, if you're here, if you're building a business because you want freedom, make sure that your business doesn't become the new shackle, because I've seen that way too often with people that you know, just because they're making, you know it sounds sexy in a marketing campaign making multiple seven figures, but I also know people that have made multiple seven figures didn't build it in a way that you know, gave them time, freedom and actually became more of a burden than anything. Yeah, i've seen big marketers go I'm done, and they were making multiple millions. Like I'm done, like I'm burnt. I can't keep this up. I gotta step away to figure out how I'm gonna do this in a way going forward that's not burning me out the way it is yeah, and not just that.

Speaker 2: 50:35

People will claim that they made this amount a month. Here's the thing where they running ads, how much went into their team, how much went into their marketing budget. Like I, i can't not stand when people say that kind of stuff, because what actually went into it? right, like what are you actually taking home? and so, yes, you know, and that's me out there, kind of you know on the black sheet, because I'll like blow this. You know, i'm like sometimes people will blow the smoke up.

Speaker 2: 51:06

Your you know what and you have to know how to you know distinguish what's true and what's not true. You have to look at their businesses. Are they living in their businesses? are they all over the place? how big is their team? like you're learning from this person. So is it the business that you want to have? and then I'm the black sheep because I'm out there as a network marketing leader going you better be building multiple income streams just out there, just doing your job right. And so you know people hate me or love me for that, because I'm I'm. This is. These are all my point of views, though like so I'm selling for my point of view. Yeah, and either you love me or hate me, i don't care, and I think you know, that's why we gel so good.

Speaker 1: 51:46

It's why I gel with Tanya as well. Tanya's yeah, you know I love how she builds, you know, and her and I talk all the time, but this, this, we love the marketing side of things. We're geeky around all that and that's what we we focus on and how we build. So but you're amazing man. Thank you so much for coming out. I mean I think everybody's enjoyed. If you enjoyed this, make sure you reach out to Julie. Where can people connect with you?

Speaker 2: 52:13

they can. Instagram. Right, i have a group. It's the Freedom Business Academy that's my group, or the freedom designercom is my website awesome.

Speaker 1: 52:31

Well, guys, make sure you check her out, add on over there, get on her email list, do whatever. Follow Julie. She's made. I've known her for years. I've seen her online, i've watched her videos and it's cool to finally connect and chat. And this, this can't be the last time, so we're gonna.

Speaker 2: 52:46

We're gonna do this some more yeah, all right, julie, sure you bye.