Introduction to Video Repurposing

Mark Harbert 0:16

All right . So today we are going to talk about seven smart ways to use ChatGPT to repurpose your videos . Now , when you create a video , you're putting some time , effort and your own brain power into that video . The best thing that you can do once you've created a video is , number one , of course , put it out there , but also you can repurpose that video , and repurposing content namely video content is an extremely efficient way especially today with AI , to create your video into different formats . And I'm going to give you seven ways that you can do that today using chat GPT . Going to give you seven ways that you can do that today using Chad GPT . Now , I will tell you that repurposing content in years past has been somewhat difficult until AI came along . So , when you had , like Chad GPT come along and all the other tools , it has made it insanely easy for you to be able to repurpose that content and put it out there in different formats .

Mark Harbert 1:20

All right , so let's go ahead . Let's dive right in to how to repurpose your videos . Seven ways , and the first way is to turn your video into a blog post . Now , if you do not have a blog , you can still utilize this , okay , so one of the things that I like to do

Turn Videos Into Blog Posts

Mark Harbert 1:40

is , when I create a video , I run my video through a platform or a software that I use called Descript , and when I put it into Descript , it's a video editing software , it . What it does is transcribe the entire video for me , and then I can take that entire transcription and upload it to ChatGPT and ask ChatGPT to create a blog post for me based upon my transcript . Now , the reason I like doing this is because one of the things that you want to do is , as you use ChatGPT the longer you use it , the more it gets to understand your brand voice and how you speak . Now , one of the things that I use when I take the transcript is I ask ChatGPT to create an SEO optimized article for me using subheadings and keywords , and I can lately the way it's working . I'm even telling ChatGPT to research the trend on what my topic is about . So , and give me the keyword that I want to try to rank for with that particular video , and I'm turning it into a blog post , and one of the things I tell it is to not stray away from the transcript , but just make the transcript read more like an article , and that's what I'm really looking to do so .

Mark Harbert 3:05

Obviously , when you create a transcript , it's a speaking transcript . I mean , I'm speaking in the video , so it has more of a speaking kind of tone to it . But using chat GPT you can make it read more like an article and not a transcript . So that is one way that I do it , and you can upload those files , write to ChatGPT , give it the prompt and it will create it for you . Okay , so that is one of the most powerful ways . Now , if you do not have a blog , one of the cool things you could do is you can still have it , write an article and run over to LinkedIn and I don't know if you know this , but LinkedIn articles rank big time in the search engines . So you could go out there , create it , go put it on your LinkedIn profile and you could potentially rank for that in LinkedIn . So I see LinkedIn articles all the time in the search engines like Google . It's very , very powerful . So that's one way to do it All right .

Mark Harbert 3:59

So number two the number two smart way to repurpose your videos is to take the transcript and extract social media posts out of it . So one of the things that you can do is you can take that transcript ,

Extract Social Media Posts

Mark Harbert 4:14

go into ChatGPT , let ChatGPT know that what you're doing is you want to create some long form social posts from your transcript on that topic . And guess what ? When you , when , when you instruct chat GPT to stick to the same style and tone of your voice , which it can tell by looking at the transcript , you can get a , a text-based post that can give you some great you know information that you can put out there and actually get great engagement with it . So another way to do that again is to extract social media posts out of it . So you guys know I like listicle style videos . They're very powerful . So if you have , for instance , 10 points you want to cover in a video , or three points , you know that you could probably extract at least three posts from that video transcript . If you're doing , you know , seven , like I'm doing here , I know I'm probably going to be able to get seven transcripts or seven social posts out of that . And that's really powerful , man , that's like really powerful and it can happen literally in just seconds . So one of the cool ways to repurpose is to take your video transcript and get social posts out of it so that you have content that you can share on social media . All right , very , very powerful . Number three Okay , and this is a very important thing that I love to do is once I've created a video and obviously I want to promote that video , and one of the ways that I promote my videos is through my email

Create Promotional Emails

Mark Harbert 5:52

list .

Mark Harbert 5:53

Now , if you're not generating an email list , you should be , you absolutely should be . But here's the thing you can have ChatGPT write an email for you based on the transcript of the video . So what you can do is , once you create that video , if you have an email list I don't care if it's 10 people or , you know , five people or three people send an email and you can have it write that for you and you can then send it out and promote your video . It's a great way to do it , and the more and more you converse with ChatGPT , the more and more used to that you're used to giving it instruction . The more clearer the instruction , the more framework that you give ChatGPT , the greater it can do for you . So you can use it to write emails for you , which is very , very powerful as well .

Mark Harbert 6:46

So , number four the number four way to repurpose your video content with ChatGPT is to create . I don't even know if you call it this anymore a tweet . You could create tweets or threads . Threads is a big one today and you can create tweet threads . Okay , and if you're not familiar with what a tweet thread is , it's basically

Develop Tweet Threads

Mark Harbert 7:10

where you have maybe five , six , seven , eight , however many parts of it . You guys have seen it where they say the actual text part is more of the hook , and then in the comments it breaks it out into six , seven , eight , 10 different threads . So you can read it and you're going into the comments and you're just kind of drilling down .

Mark Harbert 7:31

So you could take a listicle style video , have chat GPT extract out for you and create a tweet thread . That way you can post something on threads or Twitter or which is no longer Twitter , it's X , and you can use that for creating that content all from one video . Okay , we haven't even . All we've done is create one video and we're already four ways to repurpose it . And this is just the beginning , okay , so if you , if you know there's , if you feel like creating a video is too much , it is the the beginning point of giving you almost endless content that you can tap into and uh and use , and I love to use these . They're great . All right , so that's number four . Create a tweet thread from your video transcript .

Mark Harbert 8:22

Number five this is a good one too is Instagram carousels . If you are using Instagram , you can take your transcript , give ChatGPT the prompt that I want to create a seven

Design Instagram Carousels

Mark Harbert 8:38

slide carousel or a seven image carousel based on this video . Can you break it down into seven pictures for me or seven photos that I can create , and what it'll do is it'll extract from your transcript and give you the exact wording that you should put on your Instagram carousel . Okay , so carousels are an amazing way to drive traffic . They're an amazing way to get engagement , especially on Instagram , and , if you want , you could also use those on Facebook as well . I'm seeing more and more carousel style things on Facebook , and that is definitely something that you can use it for as well . So that's number five .

Mark Harbert 9:17

Number six is this is a great one you can pull out quotes and one-liners from your transcript . So if you're out there and you're creating a video let's say your video is 10 minutes long I guarantee you are saying things in that transcript that can be pulled out as a one-liner and then a quote graphic created . Now here's the other thing , and this is very important as

Create Quote Graphics

Mark Harbert 9:41

well created . Now here's the other thing , and this is very important as well . You may not know this , but ChatGPT's image capability is getting ridiculously good , like ridiculously good , and with ChatGPT now which I highly recommend you get the $20 a month plan , the plus plan you can create images . So let's say that you have an image you could actually upload , kind of a template , to chat GPT . Tell it what you want and give it . It'll create those images for you and it's getting incredibly good . So the days of it taking hours and hours to create content are literally over .

Mark Harbert 10:19

Okay , chat GPT and AI are changing the game and but here's the key we want to put out good content , and that's why when you focus on creating a video , a good video , putting yourself in there , creating that video and making it really good , the content that people want to hear about , then you can really focus on extracting out of that . So the cool thing is , you can create your own quote graphics instead of , you know , quoting Michael Jordan or instead of quoting , you know , tony Robbins . Both are great you can actually start quoting yourself because you say things in your transcripts that little , those little one-liners that could change people's lives . So that's a great way also is you can create quotes . You could then create quote cards and you could do that Great way to repurpose your videos using ChatGPT .

Mark Harbert 11:14

All right , now this is

Generate YouTube Descriptions and SEO

Mark Harbert 11:16

the final one , but this is one that I use it for all the time , every single week . I use Chad GPT to create and write my YouTube video descriptions and all the SEO that goes along with it . So I actually create a custom GPT , which you can do in the plus plan , where all I do is I upload my transcript and it will create my YouTube description , all of the tags for me , based on some of the relevant and trending topics on that topic , and it will give me that . It'll give me title options , it gives me everything that I need to upload my video to YouTube and it happens in seconds . So that is such a great way to do it . I'm telling you , ai has changed the game , so let's review these real quick .

Mark Harbert 12:05

Number one you can turn it into a blog post . Take your video transcript , ask ChatGPT to write the blog post for you , and if you're not 100% sure how to create an optimized blog post , ask ChatGPT . It'll give you the things that you need to make sure it's

Recap and Free Resource Offer

Mark Harbert 12:20

optimized for search . Number two extract social posts from your transcripts , from your video transcripts . You can then use those to post out on social and do that on a regular basis . Number three if you have an email list , you can use it to generate an email that you can then send out to your email list and promote it . Number four you can create tweet threads or thread threads , if that's what you want to call it , where you can then put that out on social . It's a great way to do it , and if you're not 100% sure what a tweet thread is , do a little research , go and search it up and see exactly what it's all about . They're very popular and it's a great way to repurpose your content .

Mark Harbert 13:02

Number five you can create an Instagram carousel with stuff you know , with one-liners and things from your you know , from your video transcript . You can then create those and put those up on Instagram and Facebook and other places that it's becoming more popular . Number six is to pull out one-liners and quotes from your videos , which I guarantee you give them those little things you say sometimes you might not even realize that you're saying them that are very powerful . And then , of course , number seven is to use it to write your YouTube descriptions and all the SEO stuff that's necessary in order to do that . All right , so did you enjoy these ? Did they help you ? Did this help you Give you a little bit more of an idea of how why creating videos is so powerful ?

Mark Harbert 13:52

Because not only does it help you to get your brand out there , get your voice and help people to get to know you , it's also a great way to repurpose in different formats for reaching people in different ways . So if you enjoyed this , let me know in the comments . And also , if you haven't gotten my AI-powered video kickstart PDF yet , make sure you grab that . Look in the comments below and look right below this video . You'll see a link where you can get signed up and grab that PDF . It's very powerful and it'll really help you . It is a mega prompt that I put together that helps you , number one , hone in on your avatar , but also gives you a follow-up prompt to help you create 10 of your first videos or your next 10 videos , and it'll help you to do that . So I appreciate you , hope you have a great one and make sure to leave a comment . Let me know if you got value from this . I appreciate you have a great day and we'll see you guys in the next video . You .