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The Fearless Influencer Podcast
Mark Harbert is on a quest to empower online entrepreneurs across the globe to break free from the daily grind and live life fearlessly on their own terms. Amidst the buzz and chatter of online marketing advice, whether you're a newbie or a seasoned marketer, Mark has an uncanny ability to sift through the noise and deliver the real deal—what's genuinely effective right now. He's all about demystifying the intricate and making it digestible, so you can focus on crafting a winning strategy. The Fearless Influencer Podcast aims to equip you with an unshakeable entrepreneurial mindset while laying out a tactical roadmap for achieving peak performance in online marketing. With years of experience dating back to 2009, Mark has been enlightening the online marketing community through his blog, social media, premium courses, and one-on-one consulting. If you're eager to elevate your game and become a fearless influencer in your niche, hit that subscribe button and tune in to the Fearless Influencer Podcast today.
The Fearless Influencer Podcast
#58: Why Video Is Your Superpower In an A.I. driven world
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The digital marketing landscape is rapidly shifting beneath our feet as artificial intelligence reshapes content creation. But amidst this technological revolution, a powerful truth emerges: your authentic presence on camera is more valuable than ever before.
As AI-generated content floods our feeds, audiences are developing a heightened appreciation for genuine human connection. They can sense the difference between algorithmically crafted perfection and real human experiences. The marketers who will thrive in this new era won't be those hiding behind AI avatars or polished perfection—they'll be the ones brave enough to hit record, show their authentic selves, and forge meaningful connections through video.
The true power of AI isn't in replacing your presence but in amplifying it. Gone are the days of struggling to generate video topics or ideas—AI handles that brilliantly. But the emotional resonance, the relatability of shared experiences, and the authenticity of your personal journey? That's something no algorithm can replicate. When you share your real stories, successes, and even failures on camera, you create a currency of authenticity that's becoming increasingly precious in our digital world.
Even as technology advances to create remarkably realistic avatars and AI-generated video scenes, these simulations still lack the genuine human connection that builds lasting relationships with your audience. Your vulnerability, your unique perspective, and your willingness to show up authentically on camera have become your greatest competitive advantages. In a world increasingly dominated by artificial intelligence, your humanity isn't just valuable—it's your superpower.
Ready to leverage the authentic power of video in your marketing? Stop hesitating, embrace your genuine self, and start recording today. Your audience is waiting for the real you, not another algorithm. Check out my AI-powered video kickstart guide through the link below to begin your journey toward more authentic, effective video marketing.
Grab my AI Video Kickstart Here: https://markharbert.com/kickstart
All right. So today we're going to talk about why video is your superpower in an AI-driven world. Look, it is no secret that AI is a big deal today. I absolutely love it. I am completely blown away by the capabilities of what we can do with AI, and it is only going to get more and more, more advanced as we go. We've been a little bit over two years into the whole AI thing two and a half years, maybe close to three, where AI really kind of exploded and chat GPT hit the market and boy it exploded.
Speaker 1:Everybody's been using it and what's happening is more and more content is getting churned out and put into the marketplace, but it's also a lot of content that you can pretty much tell that it's AI if people don't really use it the right way. But today more than ever, video is going to be so important when it comes to building your brand, generating leads and to get people to know, like and trust you. So the AI world, with all the content that's being pushed out, there's one thing that's more important than ever that you should be doing, and that is getting on camera. You need to be hitting the record button. You need to get on the camera yourself. You need to make a connection with people, because number one the number one reason that we why video is more important than ever right now in the AI driven world is people crave real. They want real, not fake. Now, I don't know if you've seen it or not, but there is technology right now which AI technology and it's only gonna get bigger and greater that can literally mimic you. It's avatar technology, where you can create an avatar and you could basically have that avatar say and do anything that you want. Now I know some big marketers out there that are using it and I can still tell it's AI driven. So, while some of the information might be okay, I don't feel the same as when I'm watching a real video of this person. And this is going to get more and more bigger as technology comes along, where AI driven avatars and things like that are going to be very, very commonplace.
Speaker 1:But I'm telling you right now, I truly believe that the ones that are going to succeed in online marketing, the ones that are, who are going to be the most out there, who build a personal brand, are the people that get on camera and show their real flaws. That's really going to be a superpower. People that are real, people that aren't fake, that are sharing their stories, their successes, their failures. Those are the people that are going to succeed online in the AI driven world. It's the real ones, not the fake, because people can relate to you. You see, when people start to feel detached from the people that they follow, in the sense of like they can't relate to who that person is, you lose people, and that's why I believe authenticity today is going to be the greatest currency that you can build in your business going forward. It's authenticity. So, while you are trying to be perfect in every single way, while you're trying to create all these AI photos of yourself and put them in your profile and trying to hide behind AI, that's not what's going to make you succeed. It's realness. It's getting out there and making connection with real human beings. I believe some of the greatest influencers out there are the ones that are really sharing from the heart. Those are the people that really connect with the audience on a specific level, on a specific topic, and they do it on the regular. They do it regularly and they do it on the regular. They do it regularly.
Speaker 1:So, while you're thinking about how can I use AI. Use AI for the right reasons. And that leads me to my point number three, which is AI really should be used where video amplifies AI. Ai doesn't replace it. Does that make sense? So video amplifies AI, but AI it's not meant to be a replacement. It's super important that you use AI in the right way to plan. You can use it to script. The idea of using AI really helps you to scale on a really big basis. It allows you scale on a really big basis. It allows you to save your brain power and really helps you to think through what you want to talk about. See, I believe just 10 years ago I'm going to go back 10 years when video I was really started teaching video in a big way Some of the things that were very difficult for people to do were what do I talk about?
Speaker 1:What do I think about? Like, what topics? People didn't know what to talk about. Like today, that excuse is over. Ai can help you come up with video topics on literally anything in a matter of seconds. Like you never have to question what you're going to talk about and that is just a solved problem. Like that excuse never should enter your brain, ever again. But it's not meant to replace you, and I believe that those going forward are going to be the ones that are willing to put themselves out there. It's the ones that are willing to hit record and it's those who are willing to make that real, vulnerable connection with other humans that are going to succeed. Trust me when I tell you your vulnerability, your human side, the side of you, that's super authentic. That is your superpower in the age that's driven by AI. And trust me when I tell you it's only going to get more advanced.
Speaker 1:You know, Google just released I think it's Veo 3. It's incredible what it can do from a video standpoint. It can literally create movie scenes. But I'm watching it and there's like no real connection to the people. It's just super cool. You know things. I'm not saying you can't use that for purposes, but, man, trust me when I tell you put yourself out there and make a real connection with people and guess what? You're going to have people that will stick with you for a long, long time.
Speaker 1:So what do you think? Do you think I'm crazy? Do you think I'm denying it? Do you think I'm denying the inevitable? I don't know. I always believe that connecting with other human beings is the way to build something long-term, because it's human beings that really matter and it's human beings that ultimately pay for your products and services, and that's ultimately what we're looking to do. Build relationships first and build a business second is the way I've always kind of gone about it. Relationships matter to me more than business, and so what do you think? I'd love to know your thoughts. Put them below and if you have not grabbed my AI powered video kickstart, make sure you grab that. You wanna check out the link in the comments or look right below this video and check it out. So I appreciate you. Have a great day. Get out there, hit record. Stop playing games, hit the record button. That's what you need to do. Just get on video and share your experiences. That's ultimately what we're trying to do. Have a great one. We'll see you in the next video.
